The following marketing activities will promote your property to prospective buyers and their real estate professionals. Of course, your property is unique and we will adjust accordingly.
LISTING:
- Make recommendations for staging, repairs, “fix-ups”.
- Schedule professional photography session.
- Order installation of sign and post.
- Install secure infra-red lockbox.
- Arrange showing instructions.
- Ascertain HOA information regarding charges, rules, buyer application process, etc.
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At time of listing |
- Submit to Multiple Listing Service.
- Submit to syndication websites: Bank Of America; Circle Pix; Front Door; Homes.com; Oodle; Trulia; Wall Street Journal; Zillow/Yahoo.
- Offer detailed rental income investment analysis for potential investor buyers.
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Upon receipt of photos |
- Create property flyer.
- Ecard to sphere of influence.
- Announce new listing on Facebook and Twitter.
- Start paid Facebook ads campaign for listing.
- Neighborhood mailing.
- Provide property information to REALTORS® working or advertising in feeder market areas.
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During first week |
- Request and process feedback from showing agents.
- Monitor comparable available properties, pending contracts, expired listings, and closed sales to ensure property remains competitive in price, terms, condition, and availability.
- Adjust market position as required.
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Continuous |
OFFER:
- Review, present, and counsel on offer received.
- Prepare “estimated net proceeds” sheet.
- Contact buyer’s loan officer to review qualification.
- Prepare and convey any counter offers and negotiate on seller’s behalf.
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Upon receipt |
UNDER CONTRACT:
- Coordinate buyer inspections.
- Coordinate and prepare for appraisal.
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As scheduled |
- Review inspections reports and discuss with seller. Prepare response to any required or requested repair or credit.
- Conduct any negotiations required by appraisal result.
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Upon receipt |
- Monitor buyer’s loan application process and progress toward loan commitment.
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Throughout escrow period |
- Help seller to identify and select closing agent.
- Review Settlement Statement and discuss with seller.
- Coordinate final walk-thru.
- Attend closing with/for seller.
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After contingencies |
Martin Rubin CRS, REALTOR® * Certified Residential Specialist
Vice President of Residential Sales – Broward Realty Partners 954-818-2924
