Marketing Plan

The following marketing activities will promote your property to prospective buyers and their real estate professionals. Of course, your property is unique and we will adjust accordingly.

LISTING:


  • Make recommendations for staging, repairs, “fix-ups”.
  • Schedule professional photography session.
  • Order installation of sign and post.
  • Install secure infra-red lockbox.
  • Arrange showing instructions.
  • Ascertain HOA information regarding charges, rules, buyer application process, etc.

 

 At time of listing
  • Submit to Multiple Listing Service.
  • Submit to syndication websites: Bank Of America; Circle Pix; Front Door; Homes.com; Oodle; Trulia; Wall Street Journal; Zillow/Yahoo.
  • Offer detailed rental income investment analysis for potential investor buyers.

 Upon receipt of photos
  • Create property flyer.
  • Ecard to sphere of influence.
  • Announce new listing on Facebook and Twitter.
  • Start paid Facebook ads campaign for listing.
  • Neighborhood mailing.
  • Provide property information to REALTORS® working or advertising in feeder market areas.

 

 During first week
  • Request and process feedback from showing agents.
  • Monitor comparable available properties, pending contracts, expired listings, and closed sales to ensure property remains competitive in price, terms, condition, and availability.
  • Adjust market position as required.

 

 Continuous

OFFER:


  • Review, present, and counsel on offer received.
  • Prepare “estimated net proceeds” sheet.
  • Contact buyer’s loan officer to review qualification.
  • Prepare and convey any counter offers and negotiate on seller’s behalf.

 

 Upon receipt

UNDER CONTRACT:


 

  • Coordinate buyer inspections.
  • Coordinate and prepare for appraisal.

 

 As scheduled
  • Review inspections reports and discuss with seller. Prepare response to any required or requested repair or credit.
  • Conduct any negotiations required by appraisal result.

 

 Upon receipt
  • Monitor buyer’s loan application process and progress toward loan commitment.

 

 Throughout escrow period
  • Help seller to identify and select closing agent.
  • Review Settlement Statement and discuss with seller.
  • Coordinate final walk-thru.
  • Attend closing with/for seller.

 

 After contingencies

Martin Rubin CRS, REALTOR® * Certified Residential Specialist
Vice President of Residential Sales – Broward Realty Partners 954-818-2924

 


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